Home » optimize » A GREAT ARTICLE ABOUT AD WORDS by State of the Search, HAUKUR JARL

A GREAT ARTICLE ABOUT AD WORDS by State of the Search, HAUKUR JARL

I love the Ad Words Dimensions Tab

Google Ad Words is full of useful reports situated in various locations throughout the platform, one which is the Dimensions tab. The tab includes 29 different easy-to-use categories and sub-categories that can help you make smarter decisions when it comes to; Geo targeting, frequency capping, bid changes and more. This in turn helps you; reduce CPA’s, increase %Conv Rate’s and allocate your budget’s more wisely (to name a few).

Ad words Dimensions can be used to grow your account by finding new keyword opportunities, view data more easily and save time in your day-to-day management. In this article I’ll walk through the reports available and how some of them can help you gain better results in your account.

Before you start reading through the article I recommend that you log in  to your Ad Words account and find the dimensions tab (see screenshot for the tab’s location), this way you’ll be able to play around with each report while reading

1.     Time

This has to be one of the most useful reports you can find within the platform, period. These reports are extremely helpful when it comes to making bid decisions; lowering CPA’s, increasing %Conv Rate’s and when you’re trying to get a sense of your sales cycle. It’s also great for evaluating your campaign progress between certain time periods and to create quarterly or yearly reports for your client.

In here you’ll be able to see how your campaigns performed during days of the weekdays of the monthweeksmonthsquartersyears and hours of the day. You can then use this data in Ad schedule under the Settings tab.

READ MORE OF THIS ARTICLE HERE……………….

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